Campaign’s Media Faces to Watch 2022 – Violetta Tohme, Senior Programmatic Executive, Precision, Publicis Media
Campaign’s Media Faces to Watch 2022 – Violetta Tohme, Senior Programmatic Executive, Precision, Publicis Media
Age: 25
Mustafa Temsah, Senior Manager – Precision, Publicis Media, Precision, Publicis Media: In a short span of time, Violetta managed to create transformational results on the LVMH account through her programmatic expertise that are second to none. Violetta’s energy, work ethics and positivity cannot be missed when entering the room, which makes her a great team player that elevates all team efforts and work when it comes to her function. It is always a pleasure to work with her.
Career highlights
As an economist, I could not but notice the significant increase in programmatic investments worldwide. Interested in being part of this impressive growth, I joined Precision, Publicis Media’s programmatic trading desk. Since then, I’ve supported clients across different verticals ranging from tourism, entertainment, luxury automotive, and luxury brand. In the past three years, I have contributed to several case studies highlighting campaign overachievements driven by efficient and effective strategies. With a keen eye on the latest products in the region, I am constantly working with the Precision team on developing emerging programmatic solutions in MENA for our clients.
Guiding principles
Consistency is crucial to have as you chase your goals. Motivation comes once at the initial phase, and a few other times if you are lucky. I try to rely on consistency not motivation.
Side hustle
Yet to be figured out. The nightlife industry is an interesting option as it is a beautiful escape where stress is released, memories are made and music is enjoyed.
