Campaign’s Media Faces to Watch 2022 – Mohamed Ossama, Media Executive, Universal Media

Campaign’s Media Faces to Watch 2022 – Mohamed Ossama, Media Executive, Universal Media

Age: 28

Aya Moneb, DEPUTY  GM, Universal Media: Mohamed Ossama has joined a year ago the media industry where he has shown great potential and interest to grow more. Learning new digital solutions and all updates in the digital field, he was able to convince clients to expand and grow their digital investments in areas such as E-commerce which is very difficult in a developing market like Egypt. We have been seeing the amount of effort and hard work even after working hours by Ossama seeking digital training and seminars to learn more and be able to provide added value and better performance to all their digital campaigns.

Career highlights

I am a media executive. I worked on several strategies to help my clients to take their brands to the next level. One of the big accounts I worked on was Hayat Kimya where I was involved in the brand’s TV strategy to make the brand more visible on TV and is now competing with big names such as Pampers and Fine. I worked on a digital strategy for our client “Hero” where I helped the client to focus on their online store and we were able to achieve a very high ROAS on their first E-commerce Campaign after implementing a very well planned strategy.

Guiding principles

I am a self-learner; I am into exploring more knowledge in my field to improve my Resume and improve my career growth. I am a team player because working in a team helps me learn more skills whether from my managers or my colleagues.

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