Campaign’s Media Faces to Watch 2022 – Lama El Khamy, Executive – Integrated Media Planning, OMD Egypt

Campaign’s Media Faces to Watch 2022 – Lama El Khamy, Executive – Integrated Media Planning, OMD Egypt

Age: 25

Ahmed ElNaggar, Integrated Director, OMD Egypt: We’ve joined our hands in the same BU, and Lama is one of the best people I’ve had the privilege to work with. She is one of the most dedicated people I have met & worked with, and her ability to adapt and persist with a smile on her face is remarkable. Simply, Lama is the main building block of any team & an upcoming Media star.

Career highlights

I’ve actually had an interest in media, particularly in ads, since I was a child; my parents always noted that I would stop fussing every time they appeared on TV. I found this passion of mine again after starting university, where I studied Digital Media & Communication, and was active in different media fields: I was a presenter at a radio station and Editor-in-Chief of our university magazine. After graduating, I worked as a content writer for a few months before discovering the field of Media Planning and thriving in it, working in the PepsiCo unit for over a year.

Guiding principles

I’m a firm believer of staying positive, honest, and hardworking, yet always allowing yourself to get the proper rest and time you need for yourself to stay healthy. A principle I always abide by in my daily life.

Side hustle

When I’m not burying myself in media planning and excel sheets, you’ll find me writing articles and editing international novels to pursue my passion in the publishing field.

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