Campaign’s Media Faces to Watch 2022 – Ibrahim Shaarawy, Manager – Integrated Media Planning, OMD Egypt

Campaign’s Media Faces to Watch 2022 – Ibrahim Shaarawy, Manager – Integrated Media Planning, OMD Egypt

Age: 28

Ahmed ElNaggar, Integrated Director, OMD Egypt: “In a challenging field like media where clients are focused on accountability, reliability and efficiency. Ibrahim is the manifestation of OMD’s DNA, he is always seeking for better decision faster. He did this by truly championing client management & advancing his digital skills & capabilities. Ibrahim’s approaches are always new & innovative to get things done, also lead on the internal transformation in PepsiCo business unit. He is the type that any agency aspires to hire ”

Career highlights

Leading Integrated Media Planning Manager on PepsiCo’s media activities in Egypt, with a growing passion for media over a 4-year experience tenure in the field. Always eager to explore, learn, and test new/different media approaches & strategies to deliver campaigns that align with brands’ objectives

Guiding principles

“Stay Humble, Stay Hungry” – this mentality is the main driver of aspiration day in and day out, constantly pushing me to be on the lookout for the next step to better my performance and efficiency in delivering an improved product that would enhance my clients’ campaigns

Side hustle

On the side, I tend to disconnect & re-energize through pursuing leisure activities like cooking, travelling, spending time with the family & of course catching up with friends.

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