Campaign’s Media Faces to Watch 2022 – Aliaa Abdelsalam, Senior Manager – Planning, OMD UAE

Campaign’s Media Faces to Watch 2022 – Aliaa Abdelsalam, Senior Manager – Planning, OMD UAE

Age: 28

Hossam Sherif, Senior Director, OMD UAE: Aliaa is a hustler at heart with a protagonist mindset that has been remarkable from day one. She has been a key pillar to rely on across different functions and is never too shy to challenge the status quo, which has led to many key successes throughout her journey. With Aliaa’s ownership and hunger to learn she has grown to become a valued consultant to all her clients.

Career highlights

Upon graduating with honours, I kicked off my career in an event management agency followed by a PR Media Agency – shortly after I went on pursuing my true passion – media planning and started off at OMD Egypt as an executive across a diverse and dynamic set of clients across multiple industries. Soon after my role grew further into a Senior Executive capacity handling a set of larger and global brands & clients. Eager to learn more and broaden my exposure – a year & a half later, I moved to OMD UAE to pursue my passion as a media planner on a larger and broader scale.

Guiding principles

“No one can whistle a symphony. It takes a whole orchestra to play it.” Teamwork is the purest essence and truest foundation of what we do, be it in media or other. Understanding & practising that you can never grow or progress without your team and the people around you are key to anyone’s success.

Side hustle

Bringing people’s dreams into a reality is a true passion of mine – over the years and with the expertise I have acquired throughout, I have made it a point to provide my consultation (be it in planning, social media, etc.) to friends or close people I know to support bringing their projects to life.

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