Campaign’s Digital Faces to Watch 2022 – Abner Lobo, Social, Content & Experiences Manager, PHD Media

Campaign’s Digital Faces to Watch 2022 – Abner Lobo, Social, Content & Experiences Manager, PHD Media

Age: 26

Dalia Nasser, Associate Director – Social Media, PHD Media: Dedicated and reliable Abby always brings fresh ideas to the table. She puts her heart into what she does, this shows in the quality of her work and in her relationships with peers. The growth shown in the last 3 years in the business is a testament to the passion she has for her tasks and her customer-centric work ethic.

Career highlights

I started as a collegiate intern at PHD in 2016 and found my way back in 2018. My journey has evolved in the social space across various categories namely; Automotive, FMCG, Insurance, Retail, Destinations, Corporate & Tourism, each presenting a challenge and opportunity for growth. Building the social department with my team allowed me to help launch & eventually lead the content & experiences division for filters, podcasts, virtual reality, metaverse & so much more! The theme so far and this year is to build impactful experiences with storytelling at the heart of it – let’s see how far we go.

Guiding principles

Perception is the paintbrush. The reality, the canvas. The picture of our lives is completely shaped by how we decide to look at things and seek opportunities. An open mind drives our thirst for life, hunger for ambitions, determination for results and appreciation for the journey so far!

Side hustle

Movement is my main hustle – there’s no side to it because it’s integrated before, after and in between work. Whether it be swimming, football, yoga, dancing or extreme OMG challenge trips like cycling across the UAE emirates, this kinesthetic exploration through sports and adventure makes me feel alive!

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