Campaign’s Media Faces to Watch 2021 — Reim Dihan, Executive – Analytics & Research, Publicis Media
Nominated by Pankaj Pagarani, Head of Data Sciences, Publicis Media
Since Reim’s introduction to the industry, she has exhibited an admirable thirst to learn, grow and independently manage projects and client relationships early on in her career. Her can-do attitude has time and time again placed her in situations outside of her comfort zone, where she was sure to excel and make her team proud. She is unafraid to question standard practices which have been a real asset in uncovering efficiencies within the team and our offerings. We expect great things from Reim in the year to come, and she surely is a ‘face to watch’.
I started my career at Publicis in 2019, after graduating from the American University of Sharjah in Economics and Business, and working for a 1 year and a half as a strategic consultant at Jacobs. Since joining Publicis, I have been working as a researcher in the Analytics vertical of the Data Sciences team and have been a key contributor to various quantitative (Brand Health Tracking, Touchpoints etc.) and qualitative (concept assessment, social listening, exploratory etc.) projects. I’ve been lucky enough to work with clients from diverse industries including QSR, government entities, hospitality, automotive, FMCG, e-commerce and consumer electronics etc.
Monotony is something I try to steer clear of, which is why I push myself to work outside of my comfort zone and put my hand up for new opportunities which I see through from start to finish.
How has Covid changed your job?
The shift to the virtual workplace was not an easy one, especially for someone who was so new to the business, however, it taught me a lot. Agility became the number one priority and this past year gave me the tools to be agile in an ever-changing world.
At the risk of sounding like a not cool 24 years old, I don’t have a flashy side hustle – I’m more of a chill, hang with her friends kind of person.
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