Campaign’s Media Faces to Watch 2021 —Nour El Dakdouki, Planning Manager, OMD Dubai

Campaign’s Media Faces to Watch 2021 —Nour El Dakdouki, Planning Manager, OMD Dubai

Age: 28

Nominated by Hossam Sherif, Senior Director, OMD Dubai

Nour is one of the greatest additions to our team, from the first few weeks of working with her I knew she will be a star, as she has the right attitude for success of continuously challenging the status quo and always eager to do the right thing rather than doing things right. Combining the above with her hunger for knowledge makes her one of the talents that will have a very bright future in the media industry.


I studied Economics at the American University of Beirut and kick-started my marketing and media career with Unilever back in 2014. I then moved to Dubai & joined OMD in 2016 where I’ve had the opportunity to work with great brands such as LVMH, Google & Pepsico, managing end-to-end digital projects, localizing content, launching e-commerce sites, lifting brand awareness and bringing the brands closer to their consumers.

Guiding principles

“Work Smart”. We work in a very fast paced industry where one needs to develop the right skills to work fast BUT smart. Always add a WOW factor to everything you do.

How has Covid changed your job?

The impact of Covid has touched every business and every individual, testing our capabilities and our ways of communicating. We had to think of new ways to connect with our audience and be their source of joy during difficult times.

Side hustle

I’m still trying to find my “hidden talent” so I don’t have a side hustle for now, but I always try to explore new things and hope to one day find my passion and put all the needed time and effort to transform it into a business (GOALS!)

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