Campaign’s Media Faces to Watch 2021 —Nathan Rodrigues, Marketing Science Executive, Hearts & Science UAE

Campaign’s Media Faces to Watch 2021 —Nathan Rodrigues, Marketing Science Executive, Hearts & Science UAE

Age: 27

Nominated by Merin Jose, Associate Director – Marketing Science, Hearts & Science UAE

From the start, Nathan has consistently exhibited exceptional analytical skills and an incredible learning curve to contribute to many advanced data modelling and analytical techniques that we use today. He has implemented multiple statistical techniques (AI/ML) for identifying patterns and extracting valuable insights for clients across sectors to drive data-driven media strategies. Today, he is diligently working towards identifying and implementing various measurement and analytical techniques to drive data-driven personalization and to better measure the effectiveness of advertising, especially in the cookie-less world to come. His pleasing personality and the right attitude make him a brilliant team player whom everyone enjoys working with.

Bio

I’m a Data Scientist with over two years of experience building predictive & prescriptive models leveraging various AI/ML algorithms, big data mining & processing, and storytelling through extraordinary data visualization. I hold an MS in Economics & Statistics from Texas A&M University and a BS in Mathematics & Economics from Iowa State University.

Guiding principles

Compare yourself to who you were yesterday, not to who someone else is today. Be your own competition.

How has Covid changed your job?

Digital marketing is on its course for exponential growth and people are expecting their experiences with brands, products, and services to be frictionless, contactless, and consistent across channels and devices. As a result, there is an accelerated need for swift and informed decision-making using novel and innovative data science techniques.

Side hustle

Music producer, film & advertisement, music composer, musician, and session guitarist.