Campaign’s Media Faces to Watch 2021 —Meera Bala, Digital Media Manager, Initiative

Campaign’s Media Faces to Watch 2021 —Meera Bala, Digital Media Manager, Initiative

Age: 29

Nominated by Alique Ohanian, Media Director, Initiative

Meera has been a breath of fresh air, she is an exceptional talent with a can-do attitude, her dedication and strong work ethics are unmatchable.

In our industry today, it is very refreshing to know that there are still talents like her who have a high level of persistence and go the extra mile to get things done.

Meera’s attitude & set of skills have really helped the business move forward.

Bio

Having worked across an array of clients, I have acquired the knowledge and polished my skills to deliver the best marketing solutions. Navigating the dynamic world of media and marketing has taught me to challenge myself and always look for the winning insight to crack a problem. All of this culminated in me being an integral part of the team that delivered a recent GOLD winning campaign for LEGO.

Guiding principles

I am hardworking, responsible and take every day as a learning experience.

How has Covid changed your job?

International lockdowns and the suspension of civic and commercial activity across entire countries has forced brands and agencies alike to reconsider how we operate and not take opportunities for granted. There is also a need for higher emotional understanding in these testing times. Innovation and e-commerce solutions are the “new norm”.

Side hustle

I’ve always had an interest in the performing arts, and this year I hope to be a bigger part of the local community theatre scene.

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