Campaign’s Media Faces to Watch 2021 —Mai Amr Diaa, Senior Integrated Media Planner, OMD Egypt

Campaign’s Media Faces to Watch 2021 —Mai Amr Diaa, Senior Integrated Media Planner, OMD Egypt

Age: 26

Nominated by Yusra Badr, Integrated Planning Director, OMD Egypt

Since Mai joined the team two years ago, she has proven day in and day out that she has an unmatched dedication to her work. Her sense of ownership towards her campaigns pushes her every day to search for untapped opportunities that are outside of the box whether it was in planning or creative. Topping this dedication, she can work with all departments seamlessly to get the best opportunities and to push for overachieving and successful campaigns or learnings. She has the perfect mix of dedication, motivation to create and has teamwork.


I stumbled upon my career and found my passion in the media and advertising world by pure chance. Throughout my 4 years of experience, I’ve developed a passion for creating successful strategies and plans for many industries, the likes of FMCGs, real estate, banking, beauty and automotive. During my experience in this ever-changing and evolving industry, I’ve gained multiple certificates to constantly develop myself as the industry does.

Guiding principles

My guiding principle that I abide that within my career all revolve around dedication, people skills, sharing success and nourishing relationships with my clients. Working in a dynamic industry also dictates that I must constantly endeavour to find new tools and solutions to utilize.

How has Covid changed your job?

The industry quickly adapted itself and shifted to focus more on digital media and e-commerce. This has translated into my approach to strategy and planning for our clients. On a personal level, I now appreciate the importance of communication and teamwork above all else.

Side hustle

My other passions are discovering new places through travel, yoga, getting immersed in a good book and singing my heart out to a good song.

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