Campaign’s Media Faces to Watch 2021 —Maazin Haque, Executive – Analytics, Publicis Media
Nominated by Rajesh Verma, Director of Analytics and Research, Publicis Media
Maazin was initially brought in to the Analytics team with a specific remit, but it was soon apparent that he had the ability to broaden his responsibilities far beyond that. In just his first year, he has taken the initiative to develop RFM modelling and Geospatial analysis as products for our clients, as well as running several automation projects across the company using Alteryx. His fresh perspective has been invaluable in identifying new opportunities for growth and improvement across the entire team. We are very excited to see Maazin fulfil the bright future he has ahead of him at Publicis.
I started working at Chalhoub Group as a Data Analyst after graduating from the American University of Sharjah with a degree in Economics. While at Chalhoub Group, I helped with pricing, stock optimisation and automated reporting through scripts in Python. After almost two years I moved to Publicis Media to join the Advanced Analytics team where I work on Multi-Touch Attribution as well as Marketing Mix Modelling (MMM). Apart from that, I’ve also used Alteryx to automate and optimise several processes throughout the company to drive efficiencies and helped introduce RFM and Basket Analysis as new products.
As my team members know, I like to combine work with fun (while also delivering results in case my manager is reading). Making sure the office is a fun place is really important as I think enjoying work is essential to be able to perform consistently at the highest level.
How has Covid changed your job?
Life at the office pre-Covid was definitely a lot of fun as I’m lucky I work with a really cool team. Working from home has been boring but Covid has also pushed clients to maximise efficiency and dive deeper into data which has helped me work on more projects.
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