Campaign’s Media Faces to Watch 2021 —Clara Kandil, Senior Executive – Performance, OMD UAE

Campaign’s Media Faces to Watch 2021 —Clara Kandil, Senior Executive – Performance, OMD UAE

Age: 28

Nominated by Terry Mo, Director – Performance, OMD UAE

From the first day of her internship here at OMD Dubai, Clara has stood out as a one-of-a-kind talent worth putting our faith and resources behind. She has a great analytical approach and amazing team spirit, which is something that is often underestimated. She knows where she is needed to best add value to any project she is a part of, and her clients and colleagues love her – it’s no exaggeration to say that things just run better when Clara is in the picture.


I joined OMG Core’s Beirut Offices in November 2017 as a Performance Executive, managing several account’s digital activity across social, search and programmatic. 10 months later I moved to OMD UAE and have been there ever since. I began my digital marketing journey in the Luxury vertical working on LVMH brands and Sephora’s e-commerce. My experience later expanded to Automotive, FMCG, Entertainment and Banking categories. Recently added government agencies to my portfolio after launching the ADGMO and ADIO activity in MENA and international markets. Working on various digital verticals has fulfilled my desire to learn about people and their behaviour online.

Guiding principles

If I learned anything in the last few years, it is the importance of combining adaptability with empathy. Working in an ever-changing industry requires readiness to face new challenges daily, being empathetic makes it easier to see things from a different perspective and find smart solutions.

How has Covid changed your job?

With the outside world being a “danger zone” the focus shifted digitally. The work remained the same as digital marketers, but our approach changed. We were forced to find new, creative ways to engage with consumers meaningfully. Working remotely challenged that since we lacked the human interaction as a team.

Side hustle

For me, it’s sketching and painting. I am a big art enthusiast and have been interested in exploring different mediums for as far as I can remember. Creating something from scratch is very fulfilling and is the best way for me to communicate and work through my emotions.

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