Campaign’s Media Faces to Watch 2021 —Anusha Cyril Mecwan, Senior Manager – Planning, Hearts & Science UAE
Age: 29
Nominated by Nadim Karam, Business Unit Director, Hearts & Science UAE
As soon as I started working with Anusha, I quickly realized that she would become a force to be reckoned with in our industry. Anusha possesses all the attributes needed to succeed, and I look forward to observing her continuous journey of growth.
Bio
I have had the privilege to work with leading businesses across MENA and APAC from Pharma, QSR, Retail – Apparel, Jewelry, Beauty, Automotive, Tech, Aviation and Hospitality to name a few. I have had the opportunity to bring in learnings, knowledge and business insights from both, the client and agency side of the industry across challenger and leader brands. Brand strategy and media planning is challenging and interesting as you not only plan to impact audiences through media potential but also drive business growth through a data-driven approach that translates into measurable goals and strengthens overall business.
Guiding principles
- Be pragmatic.
- Focus on self-improvement every day.
- Clear lines of communication whether in professional or personal scenarios.
- A positive outlook both as an individual and a team player.
- Never have a die attitude.
How has Covid changed your job?
Apart from loving to work in my Pajamas. Covid has not changed my job but it has made me better at troubleshooting and yet successfully achieving goals across businesses from multiple industries.
Side hustle
Applying everyday industry learnings and critical thinking to my family business named Pets Lovn, an online pet store in UAE for food, treats, toys, accessories, and grooming products – www.petslovn.com
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