Campaign’s Media Faces to Watch 2021 —Abrar Hussain, Digital Marketing Executive, Boopin DMCC
Campaign’s Media Faces to Watch 2021 —Abrar Hussain, Digital Marketing Executive, Boopin DMCC
Age: 23
Nominated by Ovais Ahmad, Head of Programmatic & Performance Marketing, Boopin DMCC
Being the youngest team member of the Boopin Army, Abrar is very motivated and passionate about digital media. He is one of the brightest minds on the media team at Boopin.
Bio
After graduating in computer Engineering I started my career at Boopin. With 3 years of extensive performance marketing experience and having worked with top-tier brands like Nissan, IG, and Abu Dhabi Ports I am an expert in media planning, media buying, and digital marketing strategy. Having a diverse educational background from Engineering to Digital Marketing, I bring value to my clients by combining my strong analytical skills, passion for advertising, and empathy for consumers. I take pride in my work and enjoy watching my clients get excited about marketing.
Guiding principles
Responsibility: To take complete responsibility for a project that is assigned to me
Excellence: Perfection is an illusionary projection, whereas excellence is applying your skills the best you can, with what resources you have, in the time available, knowing you as a human is imperfect.
How has Covid changed your job?
Where Covid has affected the world economy it also created the opportunity for small brands to showcase their offerings to their targeted audiences. Before Covid, the brands used to run performance marketing campaigns but now, a huge portion of their marketing budget is allocated to brand awareness and followers growth campaigns.
Side hustle
Other than learning new skills in the digital marketing domain I am into crypto trading, Amazon selling, Pharmaceutical business, and education consultancy.
