Campaign’s Media Faces to Watch 2020 – Vanessa Moussan. Associate business director, Starcom MENA

Campaign’s Media Faces to Watch 2020 – Vanessa Moussan. Associate business director, Starcom MENA (Lebanon office)

Age: 29

Joyce Hallak, GM, Starcom Levant: In the past two years, Vanessa moved to become the first fully hybrid manager at Publicis Media Levant, championing the digital transformation of her clients through new innovations and solid executions. She has managed to grow her clients’ digital revenues to reach 40 per cent in a traditional market. A super proactive person, she is always looking at expanding her capabilities and adding value to her clients to positively affect their business results.

Career highlights

I would say I had the healthiest and strongest type of career paths, which is starting from the bottom. I still remember the late nights spent finalising paper work as well as taking on the many opportunities that came my way. Being challenged along the way allowed me to keep on learning and growing to eventually become one of the few hybrid account handlers at Starcom at the time. I’m also proud of the very versatile portfolio I had the chance to cover, ranging from automobiles to chocolate to banking and the greatest type yet: e-commerce.

Guiding principles

Always go the extra mile for a client (beyond what’s required); only then will the client start to view you as their consultant and partner instead of just their media agency. I definitely learnt that one from our GM Joyce Hallak. Another thing to always remember is that every single person around you has something to teach you – you just have to keep asking the right questions while keeping an open mind.

Dream job

It’s actually opening up my own nursery/kindergarten. I’ve always had a passion for babies and their development and I believe running a nursery would satisfy this craving I have to make a positive impact in the world because, after all, kids are the future.

Side hustle

To be honest, I still have not found mine. I tried knitting, colouring and sports but cannot really say any of them is a passion of mine. I am looking forward to cooking soon, though – so maybe that would be my new passion (my mom already has a passion for it – hoping that one is hereditary).


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