Campaign’s Media Faces to Watch 2020 – Roba Omar, Senior media executive, Starcom MENA

Campaign’s Media Faces to Watch 2020 – Roba Omar, Senior media executive, Starcom MENA (Egypt office)

Age: 27

Ahd Talaat, associate business director, Starcom MENA: Roba is one of our key assets with her positive attitude, passion and eagerness, which makes her stand out. She is among the most loved and cherished from her clients, teammates and partners. She is always keen on driving business results and has contributed to all businesses she has worked on, from FMCGs to real estate and one of Egypt’s biggest telecoms operators. She has transformed business for her clients, driving business results and leading on award-worthy projects.

Career highlights

I started working at Starcom Egypt four years ago and they have been the most challenging yet rewarding years in my life. I was fortunate enough to have worked on versatile accounts from FMCGs, real estate, jewellery, and telecoms – from which I was able to enhance my set of skills and expertise as well as gain a lot of knowledge on matters related to the media as well as the markets. Furthermore, last year was an interesting year for me as one of my accounts, Lazurde, was shortlisted on our HX awards with their mother’s day campaign.

Guiding principles

My guiding principles are to always exhibit passion in everything I do, be self-motivated and driven, be responsible and accountable for my own actions, and have a clear vision and goals.

Dream job

Surprisingly, what you don’t know is that I used to work as a stylist way before entering the media world and it has always been a passion of mine. So, my dream job is to be a fashion stylist and consultant, and have my own image and styling consultancy agency.

Side hustle

I believe that each person has the ability to pursuit more than one passion and I am lucky enough to have found more than one. I have on online clothing line called MG (Modern Goddess) and I’m a make-up freak. I started putting make-up on my family and friends, then it extended to putting it on clients as well. Next step, I want to be an officially certified makeup artist.


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