Campaign’s Media Faces to Watch 2020 – Naji Younes, Media manager, OMD UAE

Campaign’s Media Faces to Watch 2020 – Naji Younes, Media manager, OMD UAE

Age: 30

Farah Moumneh, general manager, and Ibrahim Zantout, director, strategic marketing investments, OMD UAE: Naji has been instrumental in leading the day-to-day operations for PespiCo at OMD. He has been given an increased level of responsibility over the years, with the change in dynamics, and has shown unmatched operational ownership while overlooking the GCC Planning of PepsiCo. He brings great value not only from a strategic perspective but also as a facilitator in bringing together all the different pillars for PepsiCo, whether they are content, e-commerce, performance or on-ground.

Career highlights

Born and raised in Lebanon, I moved to Jeddah to kick-start my career in media planning before finally moving to Dubai in 2016. I started as an offline planner on a diverse array of industries, then developed into a hybrid role managing key global accounts such as HSBC, Lenovo, Dyson, and IBM within the MEA region. Since joining OMD in 2018, I have taken up challenges across the PepsiCo portfolio. This path gave me the opportunity to be exposed to different cultures and learn from industry leaders and allowed me to develop a solution-oriented mindset.

Guiding principles

Keep it simple. To be simple is to be focused.

Dream job

Film director.

Side hustle

Mixology: prepare cocktails at home for free.

 

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