Campaign’s Media Faces to Watch 2020 – Michael Khleif, Media planner, PHD UAE

Campaign’s Media Faces to Watch 2020 – Michael Khleif, Media planner, PHD UAE

Age: 28

Stephanie Medledge, planning director at PHD: Michael is a great asset to the team; he is highly trusted by his clients and is always ready to go the extra mile for them. Michael’s extensive knowledge gives him the ability to optimise key strategies to the core. He always has a great positive attitude with the team and is already ready to share support when needed. Whether it’s working on new business strategies, pitching in on other accounts outside his portfolio or simply answering technical questions, Michael is always there with an upbeat smile.

Career path

I started my career at Universal Media almost five years ago as a media executive and today I am a planning manager at PHD working on a diverse portfolio of clients for the last two years. This year, I proudly won the Advancing Client Creativity PHD award at the Omnicom Media Group Awards MENA ceremony, which celebrates talent across the agencies. I’ve also played a part in two award-winning campaigns at the MENA Effies 2019.

Guiding principles

The two keys points I always stay focused on are driving business results and working cohesively with my partners. These two factors play integral roles and are dependent on each other to drive successful results and disproportionate growth for our clients. For someone who is looking to come into the industry, always treat all partners with kindness, think outside the box and at the end of the day if you love what you do, then you will succeed at doing it.

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