Campaign’s Media Faces to Watch 2020 – Hanine Ismail, Senior media manager, Starcom MENA
Farhad Miah, business lead, Starcom MENA: In the entire time Hanine has been with us at Starcom, she has consistently proven herself to be a leading industry talent. With precision focus and genuine passion for the work that she does, Hanine has a unique ability to combine science and art, forever ensuring her team are able to deliver consumer-centric creative ideas that remain aligned to her clients’ business goals. A destined future industry leader, Hanine has a very bright future ahead of her.
I started my career in the media agency business more than six years ago, and I think now is the most exciting time that I can remember. When I started, media was not the most glamorous part of the ad industry. We were the numbers guys. And then came along digital, social, content, data, etc. and the game changed. Today, I find myself talking directly to the consumer, creating content that I hope they will like and actually seeing the results of our hard work in real time. I have had the privilege to work across a number of great campaigns, the latest being the winner of YouTube’s The Lantern Award: for Maybelline, L’Oréal Middle East.
“Gratitude always beats discontentment.” Someone will always have more than you, no matter how hard you work. Enjoy what you have.
I believe I had different ‘dream jobs’ at various stages of my life, so chasing the idea of my dream job is something that I can spend my whole life doing. For me a dream job is engaging day-by-day, hour-by-hour work that draws me in, holds my attention and gives me a sense of flow. Yet, that on its own is not enough to define my dream job; it has to be also meaningful and productive in the sense of helping others, and the key is to get good at something that helps other people.
Teaching fitness classes. I have always loved fitness classes and I have so much more respect for fitness instructors now. It is a lot of work to get the music, plan your routine and inspire people to become better versions of themselves. I am currently planning to get certified so I can take on this challenge.
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