Campaign’s Media Faces to Watch 2020 – Aliaa AbdelSalam, Manager, strategic marketing investments, OMD UAE

Campaign’s Media Faces to Watch 2020 – Aliaa AbdelSalam, Manager, strategic marketing investments, OMD UAE

Age: 26

Karan Kukreja, general manager, OMD UAE: Her passion, strategic agility and positivity are profoundly valued by her clients and peers. She also takes the main seat in driving success and productivity for her clients. Her warm and welcoming attitude makes her an invaluable addition to any team.

Career highlights

I kicked off my career as a fresh grad working at an event management agency in 2015, shortly followed by a PR and media agency. In 2017, after fully grasping and understanding my passion, media planning, accompanied by uncompromising efforts I pursed a role at OMD Egypt as an executive. Three years later I am currently a manager at one of the leading agencies in the region – OMD UAE – working on a set of profound A-list clients with an impeccable dream team. This has led up to one my all-time greatest achievements, submitting my very first Dubai Lynx entry.

Guiding principles

“Stay hungry, stay foolish” by Steve Jobs. Constantly yearn for more knowledge, remain eager and stay curious. Never fear being different, and don’t let your ego get the best of you.

Dream job

Well, apart from the current one – which is in all seriousness a dream come true; it was a dream of mine to work at OMD UAE ever since I started working at OMD Egypt, and after relentless efforts and long nights at the office, I can proudly say I made it, truly one of my greatest achievements – I believe, as of now, my dream job would be starting up my own agency someday.A girl can always dream.

Side hustle

Bringing people’s dreams into a reality is a true passion of mine – over the years and with the expertise I have acquired throughout, I have made it a point to provide my consultation (be it in planning, social media, etc.) to friends or close people I know to support bringing their projects to life.

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