Campaign’s Faces to Watch: Brand Edition 2024 – Yagmur Unal, Assistant Marketing Manager, Samsung MENA
Campaign’s Faces to Watch: Brand Edition 2024 – Yagmur Unal, Assistant Marketing Manager, Samsung MENA
Age: 26
Nominated by Anas El Charif, Regional Head of Marketing – Mobile Experience at Samsung MENA:
Yagmur has a profound grasp of consumer behavior and a commitment to excellence. She can blend creative thinking with data driven approaches to deliver the most successful campaigns. Her agility and the ownership she shows in every project makes her stand out in the teams she is a part of. Since joining Samsung less than a year ago, she has proven to everyone that she has an agile mindset and is ready to do what it takes to learn more and grow in her role. I am certain that she’ll excel in the industry and will continue delivering noteworthy results for the brands she works with.
Career highlights
Upon graduating from New York University Abu Dhabi with a dual degree in Film & Sociology, I decided to take the path less traveled by my classmates and accepted a role as a Management Trainee in Marketing at The Kraft Heinz Company. After the award winning Is That Heinz? campaign, my willingness to take on new challenges led me to switch industries and join Samsung MENA. In my current role as an Assistant Brand Marketing Manager, I support MENA’s Mobile Experience category in 360 marketing campaigns with the goal of enhancing the way you experience your most used belonging: your mobile phone.
Guiding principles
Adaptability. It reflects on the fact that staying agile and responsive, enables me to navigate the ever-changing landscape of brands with resilience and effectiveness.
Side hustle
Besides my professional pursuits, I have been acting as a Commitment Mentor at the Clinton Global Initiative University Program for a little over 2 years, helping outstanding university students bring their social responsibility projects to life in communities in need.
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