Campaign’s Faces to Watch: Brand Edition 2024 – Valroy Mascarenhas, Media Team Lead, BFL Group

Campaign’s Faces to Watch: Brand Edition 2024 – Valroy Mascarenhas, Media Team Lead, BFL Group

Age: 27

Nominated by Santhosh Kannan, Regional Marketing Manager – Digital (line manager to Valroy), BFL Group:
Ajmal PM – Producer / Production Manager, Ninja Media Productions: Valroy, the guy who has uplifted the advertising style & strategy for Brands For Less.

 

Kiran Pullanoor – Directors researcher, Dejavu: Valroy is one of the best media thinkers I’ve worked with. He’s positive, hands-on, and up-to-date with his industry. His strategic ideas shine in tricky situations.

 

Ashwin Jacob – Sales Manager, ARN: Working with Valroy for over 2 years has been a pleasure. He excels in brand marketing, is responsive, and open to new ideas. I look forward to our continued collaboration.

 

Career highlights

With over a decade of experience in media and marketing, he has consistently demonstrated leadership and innovation across multiple platforms. As the Media Team Lead at BFL Group, he pioneered livestreaming for engagement and live selling, implemented strategic outdoor media campaigns, and established impactful CSR partnerships. His previous roles involved managing major marketing accounts in the Retail & F&B sectors, driving lead generation, and executing successful social media campaigns, showcasing his expertise in project management and media production.

 

Guiding principles

Driven by an unwavering commitment to innovation, he thrives on identifying opportunities for enhancement in every aspect of his environment. His relentless pursuit of improvement fuels his enthusiasm, believing that even the smallest enhancements can lead to transformative results.

Side hustle

As part of the organizing team for Baddie Social Sports in the UAE, he helps conduct weekly badminton and basketball games, as well as monthly tournaments, to foster community engagement and promote a healthy, active lifestyle.

 

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