Campaign’s Faces to Watch: Brand Edition 2024 – Tareq ElSarw, Senior Digital Marketing Manager, Al Futtaim Automotive – AFEMC

Campaign’s Faces to Watch: Brand Edition 2024 – Tareq ElSarw, Senior Digital Marketing Manager, Al Futtaim Automotive – AFEMC

Age: 29

Nominated by Marko Radzic, Marketing General Manager – Dotted-Line Manager, Al Futtaim Electric Mobility:
It was a profitable addition to our capabilities to have Tarek as a member of our team since he is equipped with the skills necessary to be a team player or a team leader depending on the requirements of the project.

He was instrumental in the implementation of a number of digital advancements for his brands and for Al Futtaim Automotive as a whole.

Eagerly anticipating our future endeavors and providing him with support as he continues his never-ending path of development

 

Career highlights

Under Al Futtaim Automotive, Tarek manages digital marketing for AFEMC brands in the UAE and KSA. Brands include Polestar and BYD.

He was ready to take on the next challenge with a reputable organization after working in global agencies, having a hybrid startup mindset in his early career, and having extensive OEM governance expertise in different marketplaces.

Using his digital and precision marketing expertise and media and marketing techniques, he launched four new energy vehicles (NEVs) and two plug-in hybrid electric cars (PHEVs) with his amazing team.

 

Guiding principles

Marketing is centered around the human element and will always be that way. With the advent of the data revolution, marketers now possess a profound comprehension of human behavior. Effective communication relies on the active participation of individuals.

Side hustle

Always striving to expand academic and technical knowledge and stay current with the latest trends

 

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