Campaign’s Faces to Watch: Brand Edition 2024 – Shayaan Habib, Social Media Executive, Rove Hotels

Campaign’s Faces to Watch: Brand Edition 2024 – Shayaan Habib, Social Media Executive, Rove Hotels

Age: 27

Nominated by Miguel Rojas, Director of Brand Marketing – Line Manager, Rove Hotels:
During his time at Rove Hotels Shayaan has done an amazing job, taking the brand’s social presence to a whole new level.

Focusing on influencer collaboration, brand partnerships and community events Shayaan has played a major role in driving Rove’s brand awareness and commercial performance, launching several campaigns that have crossed at least 1M views and delivered significant ROI. As an example, Rove’s recent Ramadan campaign, heavily promoted via social and influencer marketing, generated a 40% increase in revenue in comparison to the previous year. Miguel Rojas, Marketing Director.

 

Career highlights

With a background in advertising and experience working on disruptive brands like Tinder, Shayaan brings a unique approach to Rove’s communication strategy. Dedicated to enhancing engagement and brand growth, he has played a significant role in driving Rove’s social media, leading successful campaigns that have accumulated millions of views. Confident in his strategy and unafraid to take calculated risks, he combines influencer marketing with fun and lighthearted content. Shayaan’s innovative work has previously been highlighted in Campaign Middle East and earned him several award nominations.

 

Guiding principles

Shayaan believes brands should give back to the community and culture. One way he does this is by collaborating with homegrown brands to do cool activations and campaigns, effectively providing them with a larger platform.

Side hustle

Shayaan has always been a creative at heart. He creates his own internet pop culture-inspired art and merchandise, which has its own niche following online. Additionally, he hosts lively board game nights for strangers to network and meet new people.

 

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