Campaign’s Faces to Watch: Brand Edition 2024 – Sally Monem, Brand & Reputation Marketing Lead, MENA, Google

Campaign’s Faces to Watch: Brand Edition 2024 – Sally Monem, Brand & Reputation Marketing Lead, MENA, Google

Age: 30

Nominated by Najeeb Jarrar, Director of Marketing, Middle East and North Africa, Google. 

 

Career highlights

Sally leads Brand & Reputation Marketing for Google MENA focused on empowering businesses, individuals & government partners to navigate key technological trends, with a focus on AI. She leads Google’s local initiatives that are focused on showcasing the region’s history and culture. Sally also spearheads Google’s AI digital skills initiatives enabling individuals to accelerate their growth with AI. Prior to this, Sally was the lead of Retail B2B Marketing at Google, focusing on equipping e-commerce advertisers to effectively connect with their target audience thro

 

Guiding principles

Take a step back, structure the approach, follow the insights and all else will fall into place. This principle has guided Sally in her work engaging and connecting with a wide range of audiences from the micro to small business all the way to government partners.

Side hustle

While not officially a side hustle, Sally enjoys filling her time with the thrill of exploration, whether it’s discovering the vibrant pulse of a foreign city or or uncovering the hidden treasures nestled within the UAE’s diverse landscape.

 

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