Campaign’s Faces to Watch: Brand Edition 2024 – Sahal Safar, Assistant Marketing Manager (Future Generation Lab), Samsung Electronics
Campaign’s Faces to Watch: Brand Edition 2024 – Sahal Safar, Assistant Marketing Manager (Future Generation Lab), Samsung Electronics
Age: 30
Nominated by Jomana Asfour, Senior Manager (Head of Communications & Future Generation Lab) – Line Manager, Samsung Electronics:
Sahal is a rising star, not only is he a creative and dynamic team member. He has accomplished so much in such a short time. Sahal has become an integral apart of our team in Samsung RHQ, his valuable insights have helped us improve key KPIs in terms of targeting Gen Z audience across the region and key projects that he has lead on have won both internal Samsung Global recognitions/awards and external awards as well.
Career highlights
Sahal was one of the first to join Samsung’s Future Generation Lab. Before Samsung, he worked as a freelance social media manager & content creator, serving over 30 clients across various industries. His achievements include winning multiple global awards & best practices from Samsung HQ, successfully growing our first-ever regional social channel, @SamsungArabia (TikTok) from 0 to 200k followers within a year and launching the Galaxy Photowalk in MENA. As a multifaceted creative, he is our go-to ‘one-man-agency’, creating over 100 pieces of unique brand content & gaining over 5M organic views
Guiding principles
Whatever it is that you’re doing, put your heart into it.
Side hustle
Sahal is a marketer from 9 to 6 and influencer from 6 to 9. He has over 24.5k followers on his Instagram (@sahalsafar) and has gained 30M+ video views across multiple accounts sharing his life moments, stories and travels.
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