Campaign’s Faces to Watch: Brand Edition 2024 – Rahaf Al-Abdali, Senior Specialist, Graphic Design, ROSHN Group

Campaign’s Faces to Watch: Brand Edition 2024 – Rahaf Al-Abdali, Senior Specialist, Graphic Design, ROSHN Group

Age: 26

Nominated by Adil AlSalman, Senior Manager, Brand & Multimedia (line manager), ROSHN Group:
I recommend Rahaf for consideration in the Faces to Watch 2024 – Brand Edition due to her remarkable dedication and outstanding achievements, particularly notable given her age. She has demonstrated exceptional creativity and innovation in her contributions to significant projects, showcasing both strong design skills and strategic acumen. I foresee Rahaf excelling in prestigious roles in the near future, given her impressive track record and potential for leadership in the marketing realm.

 

Career highlights

With a bachelor’s degree in graphic design & digital media from Princess Noura Bint Abdulrahman University, I have been an innovative force in the industry since 2018. Starting as a Creativity Team Lead for events, I excelled in managing graphic design and marketing. From 2019 to 2022, I specialized in graphic design, motion graphics, and art direction for major clients. Currently, I handle tasks ranging from daily post designs to being part of major projects like ROSHN Waterfront, SEDRA, and developing several campaigns, including directing TVC concepts for ALMANAR.

 

Guiding principles

Creativity increases on innovation and collaboration. I believe in pushing the boundaries of design to craft compelling narratives that resonate with audiences. I love learning and exploring the world through art, always striving for excellence and continuous improvement.

Side hustle

In my spare time, I am a freelance graphic designer, helping small businesses and startups establish their brand identities. Additionally, I share teach students graphic design, digital media, and advertising. I love sharing my knowledge and passion with aspiring designers on social media.

 

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