Campaign’s Faces to Watch: Brand Edition 2024 – Farah Joudeh, Senior Digital Marketing Associate, Chalhoub Group

Campaign’s Faces to Watch: Brand Edition 2024 – Farah Joudeh, Senior Digital Marketing Associate, Chalhoub Group

Age: 30

Nominated by Iman Mohamed, Media Planner Manager, Chalhoub Group:
I strongly recommend Farah Joudeh for Campaign ME’s Brand Edition Faces to Watch 2024. She effectively contributes to the team and is always thinking 3 steps ahead. She’s highly skilled and consistently on top of digital advertising tactics and trends and always willing to develop her skills further. Outside of this she’s an absolute pleasure to work with and a valuable team player.

 

Career highlights

Farah’s journey in brand management e-commerce began with luxury tech at Chalhoub, expanding into fashion & beauty. She has collaborated with brand teams to execute & plan full-funnel media across Social & Search. Her expertise in strategizing & campaign optimization has ensured brands remain efficient, meeting targets & gaining recognition in the Middle East. Notably, she drove a +26% YoY growth for TUMI. Farah’s dedication and skills make her an invaluable asset, meeting the diverse goals of 5+ luxury fashion brands and loyalty within the group.

 

Guiding principles

My guiding principle revolves around finding silver linings and consistently opting for the brighter side of situations. While I acknowledge the presence of darker aspects, I choose to power through them, aiming for continuous success and reaching greater heights.

Side hustle

My side hustle is like a vibrant tapestry: I snap photos, capturing life’s beauty and vibrant moments. I practice mindfulness and yoga which keeps me calm amidst chaos. Beyond the competitive aspect, Padel and Chess are also social activities I enjoy.

 

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