Campaign’s Faces to Watch, Brand Edition 2022 – Zeina Thabet, brand manager, ghee – regional business unit, Savola Foods

Campaign’s Faces to Watch, Brand Edition 2022 – Zeina Thabet, brand manager, ghee- regional business unit, Savola Foods

Age: 24

Nominated by Mira Mahdy, senior marketing manager – regional business unit, Savola Foods: Zeina has an amazing learning appetite, one I have never come across in my career of 16 years. She is agile, focused and operates with a head-spinning work ethic, she makes day-to-day work look like a walk in the park with her collaborative and out-of-the-box thinking attitude.

Bio

At the age of 19, she kicked off her career in her junior year of college as an account executive in Monkeyters agency, working on different and versatile client bases in different industries like Majed Al Futtaim, Henkel and Coke. She finished off her university years as a Sr. Account executive in Blink agency. She then joined Savola as an ABM and worked her way up seamlessly to a BM in a year and a half.

Zeina worked on a campaign that redefined the Ghee market in Egypt. The MENA Effie’s award-winning campaign educated consumers about the health hazards behind using unhealthy hydrogenated ghee; this campaign made non-hydrogenation one of the top 5 ghee selection criteria in the minds of Egyptian consumers and was able to positively move Savola brand shares in a period of 8 months. 

Guiding principles

Curiousity, learning and being a go-getter!

Side hustle

Zeina has a passion for digital design, photoshop, mixing colours and getting creative and also happens to love the colour yellow. She has created her very own space to express those passions combined and called it @yelloww_souls

Go back to the main article.