Campaign’s Faces to Watch, Brand Edition 2022 – Shriya Sanjeev, brand and creative lead, Al Tamimi & Company
Campaign’s Faces to Watch, Brand Edition 2022 – Shriya Sanjeev, brand and creative lead, Al Tamimi & Company
Age: 28
Nominated by Amber Pasha, head of marketing: To say Shriya is “creative” is an understatement! She is a force to be reckoned with, from her attention to detail to endless ideas and creative solutions, she trailblazes the corporate world with what I can only describe as “brand power”. She enforces brand integrity in absolutely everything she does. Shriya has led and transformed the firm’s brand identity to be anything from iconic in the legal industry. Our publications stand out on the “virtual” shelves and could not have been achieved without her creative direction and vision!
Bio
I’m a left and right-brain Creative who balances quantitative rigour and pragmatic thinking to drive powerful visual narratives. Made in India, raised in Dubai. I’m passionate about storytelling, brand interactions and effective design.
I work as the brand and creative lead for the law firm Al Tamimi & Company, where I’ve rebranded its identity from your everyday corporate legal brand to a cutting-edge brand with an illustrative story. I’ve transformed our monthly Law Update publications to be bespoke and illustrative, which lead to a significant rise in engagement. This is my fuel—disrupting the legal industry with effective brand and design.
Guiding principles
I truly believe in empowering people with kindness. My biggest satisfaction comes from helping someone realize their true potential and watching them charge towards their goals—with kindness! Always smile and ask someone how their day is going—we don’t know what people are going through till we ask.
Side hustle
Building on my passion for graphic design, I occasionally freelance and help companies and individuals build their own personal brands and visual identity. I love knowing I have helped someone build a part of their identity and career—that’s the beauty of a brand!
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