Campaign’s Faces to Watch, Brand Edition 2022 – Shoaib Hasan Mirza, marketing manager, Al Shaya Group

Campaign’s Faces to Watch, Brand Edition 2022 – Shoaib Hasan Mirza, marketing manager, Al Shaya Group

Age: 29

Nominated by Keefe Norris, Head Of Marketing: Ridiculously efficient is the phrase that comes to mind when I think about Shoaib after seeing his in-depth knowledge of retail marketing, his trajectory within my team has seen him be promoted at record speed.

He is great at seeking solutions and optimizing the many processes that deliver our campaigns. Always keen to take on more and is a demon negotiator on deals to drive phenomenal ROI on traditional-offline and digital media. He is always proactive, and with his finger on the pulse to market situational changes, he is, I can say without question where the future sits for my team.

Bio

Based on years of experience across various retail industries, such as furniture, luxury, fashion, pharmacy, and a brief work within the construction industry, Shoaib is an experienced individual having versatile exposure and experience all before turning 29. During his work at Al-Shaya Group & Landmark Group, Shoaib has been challenged with unique tasks daily that could vary from complex on-site implementation to planning campaigns/promotions.

He has won ‘Heart-of-Gold’ for his work culture/personality and has received the empowerment-champion award to appreciate his work at Landmark Group. At Al-Shaya Group he has been awarded Be Al-Shaya award for ‘Thinking-Big’.

Guiding principles

Always be a good listener and be open to new ideas. Teamwork is considered an important factor for me and my working style is one of collaboration and development. Over the years, I have built my career on a simple principle of “Working Smarter” and being notably social.

Side hustle

None of that makes me extra income but I do like to help people in whatever their challenges might be in life both at a personal and professional level.

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