Campaign’s Faces to Watch, Brand Edition 2022 – Mohammed El-Khayat, head of customer experience – Saudi Arabia, Nissan Motor Corporation

Campaign’s Faces to Watch, Brand Edition 2022 – Mohammed El-Khayat, head of customer experience – Saudi Arabia, Nissan Motor Corporation

Age: 30

Nominated by Ahmed Soudodi, marketing director – Nissan Saudi Arabia: Mohammed is a true corporate entrepreneur, he continues to raise the bar higher for the Nissan Brand in Saudi Arabia as well as on regional and global levels. His efforts have granted Nissan Saudi Arabia being labelled as a regional success story by Meta/Facebook with the WhatsApp solution he developed. His positive attitude is infectious to everyone around him and his high sense of innovation, as well as ownership, will surely drive him forward in his career.

Bio

Mohammed has over 10 Years of experience in the Saudi automotive market and his efforts over the past 5 years have helped grow the Nissan brand in the Kingdom as well as transform the way nissan does business and how to better serve their customers. Mohammed has spearheaded the CX Function and over the course of 2 years has contributed to the triple-digit growth of Nissan’s Digital Performance in Saudi Arabia. Mohammed holds an MBA from IE Business School, one of the top business schools globally.

Guiding principles

Customer obsession combined with his Entrepreneurial mindset is what makes Mohammed always able to handle any business challenge. He is a great team player and will always go the extra mile to make sure what is promised to customers is always delivered.

Side hustle

Mohammed is a loving father who always tries to strike the right work-life balance by always being available and active. He likes to advise start-ups on their marketing strategies as well as support setting up businesses which included co-founding a femtech start-up in Saudi Arabia.

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