Campaign’s Faces to Watch: Brand Edition 2022 – Arohi Bangera, program manager, GBM, TikTok
Campaign’s Faces to Watch: Brand Edition 2022 – Arohi Bangera, program manager, GBM, TikTok
Age: 25
Nominated by Angie Cui, business marketing strategy, Tiktok: Arohi joined TikTok in June 2021 and quickly became integral within the TikTok monetization unit. She constantly ensures our marketing efforts are locally relevant while retaining the global alignment to a single vision.
She is someone who operates with high efficiency and has already delivered some of the most important and successful projects for the team in this region.
Arohi is a passionate marketer and a compassionate person. You can see these beautiful traits by simply interacting with her or through her side-hustle initiatives where she is so focused on helping and enabling minorities to succeed and shine.
She has also recently graduated with a Masters in Digital Media Design from Harvard University and we are all proud of her great achievement.
Bio
I’m a Program Manager managing the creative excellence operation for consumer, retail and e-commerce at TikTok and until most recently was the project manager for Global Business Marketing in METAP.
Before this, I spent five years at IBM working in Communications for MEA, where I led the social media function and was responsible for internal, external and executive communications. I also recently graduated with a Masters in Digital Media Design from Harvard University.
I also serve as the Head of Communications for CWIT MENA (Connecting Women in Technology) and co-founded Project EQ, an initiative that aims to help middle school students develop their personalities holistically.
Guiding principles
Empathy is at the core of everything I do. It helps me navigate difficult situations and think from the other person’s standpoint. Also, saying yes to any opportunity big or small. You never know where the next opportunity will take you!
Side hustle
I’m a certified facilitator for the #IamRemarkable program, where I help people recognize their self-worth and celebrate their achievements. I’m also pretty good at coaching people on how to navigate interview processes and consulting on the best way to present themselves.
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