Campaign’s Faces to Watch: Brand Edition 2022 – Amina Mashukova, PR & social media, Bath & Body Works Arabia

Campaign’s Faces to Watch: Brand Edition 2022 – Amina Mashukova, PR & social media, Bath & Body Works Arabia

Age: 30

Nominated by Amjad Shaiah, digital marketing manager: I have worked with Amina for the last 3 years, a great team member with positive energy.

Bio

She is highly organized and results-oriented marketing and communications professional with 6 years of progressive experience across a broad range of marketing functions within the retail industry. In her work experience, she has managed the development of 360 marketing campaigns for retail across the MENA region, providing customers with omnichannel experience, while ensuring the implementation of global brand guidelines with local market adaptations. She also has a proven ability to develop local strategies, launch products, and effective campaigns leading to sales growth and strong brand equity. She handles all PR activities, weather events, magazines, and influencer campaigns to increase the awareness of product launches & special occasions.

Guiding principles

Emphasizing quality. Striving for efficiency. Encouraging resourcefulness. Leading supportively.  Always learning. Prioritizing passion.

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