Campaign’s Faces to Watch, Brand Edition 2021 – Rawya AbdelKader, Communications Manager, Middle East and North Africa, Facebook

Campaign’s Faces to Watch, Brand Edition 2021 – Rawya AbdelKader, Communications Manager, Middle East and North Africa, Facebook

Age: 30

Nominated by Amr Gamal, Head of Communications, Middle East and North Africa. Rawya is a member of the MENA communications team.

From the smallest idea to the largest project in global impact and reach, Rawya treats each campaign the same – with honesty, commitment and a genuinely incredibly passion to do more.

She approaches each situation thoughtfully, weighing all possible outcomes – both positive and negative – and then putting in place a robust plan that not only seeks to embed Facebook’s impact in the region but shines the spotlight on the people that make Facebook a success – the communities and the people.

She is also the ultimate colleague, going out of her way to support team members both within communications and other functions.

The work she has done to bring to light those working on incredibly difficult missions, supporting mental health in the region, removal of misinformation through ‘Think Before You Share,’ the community spotlights in Ramadan and more. The list goes on, as does Rawya’s determination and commitment. It’s a privilege to work with Rawya.


Self-directed and driven communications manager with comprehensive accomplishments leading public and media relations, multi-channel campaign management and cross-functional teams to ensure success and achieve goals. Known as an innovative thinker with strong industry acumen. Demonstrated success developing and seamlessly executing plans in complex organizations. Recognized for maximizing performance by implementing appropriate insights-driven strategies through analysis of details to gain an understanding of the brand perception, target audience and consumer preferences.  Expertise includes advising senior executives and increased Facebook’s earned media volume and positive sentiment.

Guiding principles

Focus on value.

How has Covid-19 changed your job?

Covid has challenged me in many ways, but it made me think about innovative ways to address the changing behaviours of consumers. As our mission says, give people the power to build community and bring the world closer together. That reflects that we can’t do this ourselves, but only by empowering people to build communities and bring people together.

Side hustle

Achieving my mother’s dream of opening an online business for homemade organic foods produced in our village, Akroum, in North Lebanon.

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