Campaign’s Faces to Watch, Brand Edition 2021 – Nada Baroudi, Digital & Communications Specialist, Guerlain, LVMH

Campaign’s Faces to Watch, Brand Edition 2021 – Nada Baroudi, Digital & Communications Specialist, Guerlain, LVMH

Age: 28

Nominated by Joud Boksmati, Associate Business Director, Spark Foundry. Nada is the Digital and Communications Specialist at Guerlain

Nada is an absolute joy to work with. She is a symbol of professionalism in everything she does and approaches everything with an extremely open mind. Her approach is always collaborative, transparent, and more than anything she is always looking to innovate and take on new ideas.

Nada asks poignant and smart questions, which ensure that whichever project she is involved in – is always of the highest quality.

On behalf of myself and the rest of the team, I can say that working with a client like Nada is truly refreshing.


Digital and Marketing communications professional with over 8 years of experience in the luxury industry and the Middle East. I have joined Guerlain 6 years ago with a mission to develop the brand image in the region, focusing on gaining awareness and strengthening the brand’s presence across all communication channels. Whether it is via owned, earned, or paid media, my aim was to transmit Guerlain’s legacy, history and storytelling and savoir-faire in the Middle East, where customers are always seeking the best in class products and services particularly in the fragrance & beauty industry.

Guiding principles

-Agility: the beauty industry and the digital world in specific are changing on a fast pace and we need to constantly adapt our strategies to retain our leadership position.

-Attention to details: particularly important in the luxury world, where every detail is essential to ensure the utmost luxurious experiences.

How has Covid-19 changed your job?

COVID-19 has turned the luxury industry on its heads, creating a drastic transformation from a retail and consumer standpoint. We had to accelerate our digital transformation and shift our focus to e-business and digital media to enrich the customer experience. As a brand, we had to rethink our strategy and rebalance our investments, to test new communication platforms and innovative solutions to reach our clientele.

Side hustle

Love to travel and discover new cultures, cook, paint and learn something new every year!

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IG: @nada_baroudi