Campaign’s Faces to Watch, Brand Edition 2021 – Nada Abdulaziz, Marketing and Design Coordinator, Emirates Literature Foundation
Nominated by Andrea Gissdal, Head of Communications and Marketing, manager of Nada
There are certain qualities you look for when you build your team. Ability is only one part; we also want people with a desire to learn, a great attitude and growth potential. Nada has it all.
As a Foundation for literature, the language we use matters enormously, so the stakes were high, and Nada has been instrumental in raising our standards as an organisation for how we communicate and market in Arabic.
Nada is passionate about spreading literacy and the love of reading across the Arab world. She joined Emirates Literature Foundation in 2019 as an intern and has been instrumental in engaging with the Arabic-speaking audience ever since.
Creating engaging content across digital and offline communications that resonates with our key audience and Arabic-speaking communities, Nada has worked herself up to a position where she is the voice for the Arabic audience.
A graduate of the American University in the Emirates, she joined the foundation with a year of work experience from the media industry.
The great Van Gogh once said that “Great things are done by a series of small things brought together”. This quote is an everyday motto. Nada’s personal and professional guiding principle has always been to take action, no matter how small, to change the world into a better place.
How has Covid-19 changed your job?
Covid has changed how we think about our audience. While she has always believed in having a clear audience persona in mind, it has become more important than ever to listen, understand and relate to the people we are talking to.
Bringing together her passion and her professional skills, Nada is currently working on a screenplay which is a social drama, and she has also produced two psychological thrillers.
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LinkedIn: Nada Abdulaziz