Campaign’s Faces to Watch, Brand Edition 2021 – Ayesha Tayyeb Abdulla, Communication and Marketing Manager, Dubai Institute of Design and Innovation
Nominated by Nora Malkawi, Admissions and Student Service Manager
I see Ayesha as hardworking and her story needs to be shared with the world, she is the backbone of DIDI and we trust her judgment for everything to do with communication, marketing, design, and editing.
Whenever she is assigned a task she would make sure to submit it perfectly within the given timeframe, and what is unique about her is that she will also give you options 😀
I really think that Ayesha’s story should be shared and voiced out to the world.
Multimedia Designer graduated from Zayed University with the desire to learn and achieve, hardworking, thrive under pressure, and always trying to solve problems in a creative way.
Her role is way more than it seems, she is handling both communication and marketing departments on her own, where she established the department and put all her efforts towards it.
Alongside, Ayesha started a university-school engaging program where she enrolled more than 4,500 high school students and treated them as future designers by giving them real-world challenges from international companies to solve them.
Ayesha is working on both fronts, Arabic and English for all drafting all the communication, developing the creatives and connecting with the wider design community. As well, she had developed creative and design and production skills to create all the marketing and collaterals for DIDI, being the VIP book, giveaways, and stationary.
She also has few art installations which has been exhibited locally at the Dubai Mall and Al Burda Festival in Abu Dhabi.
Ayesha has always been the guide for all her peers at work, and she would learn the best practices and try to apply what fits in her daily working routine.
She acts as the mentor for her employees and supporting agencies as well.
How has Covid-19 changed your job?
COVID did not change Ayesha’s hard-working and enthusiasm for creativity, as she previously prepared herself for the worst situations and adapt to a remote working environment, and she was able to adapt easily to virtual meetings and project managing.
The one lesson that Ayesha will take from COVID is that no matter what is the circumstances you are in, it should not limit your creativity and encouragement to always do the best.
On the side, Ayesha loves water activities and COVID taught her how to connect more with nature and transfer the beauty of it to her followers o social media, and she never skip her morning brewed coffee ;P
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Linkedin: Ayesha Tayyeb