Campaign’s Digital to Watch 2023 – Vishal Raj Menon, Managing Partner, Fireflies

Campaign’s Digital to Watch 2023 – Vishal Raj Menon, Managing Partner, Fireflies

Age: 25

Nominated by Nick Purvis, Group Director of Marketing:
Vishal is one of the most impressive agency leaders we deal with, his skill set and knowledge would be impressive from someone with years of experience never mind for someone of his age. Given how good he is now, Vishal will be frightening in a few years time.

Career highlights

At Fireflies, we’ve helped notable brands across a spectrum of industries like Upfield, Yamaha, Bath and Body Works, Victoria’s Secret, Rove Hotels, and more exceed the next gen consumer expectations through our services.

We’ve achieved exceptional results centered around services including but not limited to strategy, media spend, content creation, influencer engagement, launch and management of socials. We’ve demonstrated cross-market success with influencer campaign executions in UAE, KSA, Qatar and Kuwait.

We pride ourselves in providing Gen-Z creators, influencers and models a platform to engage in brand deals, create content and develop their craft.

Guiding principles

My vision for the agency has been to provide relatable, organic and story led experiences for our clienteles’ target consumers. We place emphasis in enhancing our relationships with influencers, creators, communities and creative partners. These principles are at the core of our success.

Side hustle

I conduct workshops at top schools and Universities around topics like entrepreneurship, leadership, communication, team work, and personal-branding and work with educators with the aim to help students be better prepared for their careers. I’ve directly engaged with and impacted over five thousand students in the last two years.

Go back to main article: Campaign’s Digital Faces to Watch 2023