Campaign’s Digital to Watch 2023 – Sarah Biyrouti, Social Media Account Executive, Proof Communications, an ASDA’A BCW Company

Campaign’s Digital to Watch 2023 – Sarah Biyrouti, Social Media Account Executive, PROOF Communications, an ASDA’A BCW Company

Age: 23

Nominated by Stefanie Spanos, Vice President – Digital:
Sarah started as an intern and has far exceeded our expectations, going from strength to strength in her role as a Social Media Account Executive. She is incredibly smart, hard-working and enthusiastic with a real thirst for knowledge. Sarah is also extremely driven; she goes above and beyond to deliver for clients and colleagues, and is always looking for ways to grow as a communications professional. Not only is she a phenomenal content creator, she has also been developing her skills set in social media listening. Thanks to her sharp analysis skills and perceptive insights, this has resulted in smarter content for clients.

Career highlights

I began my career in social media as an intern with Proof in 2021, and I have blossomed into a Social Media Account Executive since then. As the youngest member of the team and part of Gen Z, I possess a natural understanding of the power of digital communication and social media, and I am dedicated to creating authentic, inclusive content that resonates with different audiences across different industries. My talent for writing, reporting, and designing impactful campaigns, plus my passion for social media, make me a valuable asset to any team seeking to engage with the younger generation.

Guiding principles

My dad taught me that every day is a chance to learn, and I hold that close. I live by values of honesty and respect, and use them to guide any actions or decisions.

Go back to main article: Campaign’s Digital Faces to Watch 2023