Campaign’s Digital to Watch 2023 – Sandeep Asrani, Social Media Manager, Create Group
Campaign’s Digital to Watch 2023 – Sandeep Asrani, Social Media Manager, Create Group
Age: 28
Nominated by Vanessa Miranda, Business Director:
Sandeep has been an integral part of Create Group for several years now and has demonstrated tremendous growth during his time here. He has been instrumental in supporting a diverse range of clients and currently leads the social media efforts for the Volkswagen Middle East account. Sandeep’s passion for the automotive industry, combined with his expertise in social media, has led to the production of outstanding content that consistently exceeds client expectations. His confidence and ability to adapt to the ever-evolving social media landscape have earned him the respect of both clients and senior team members.
Sandeep’s unwavering commitment to innovation and his willingness to explore new ideas and concepts are sure to pave the way for a bright future. His passion for staying ahead of the curve is truly inspiring.
Career highlights
A digital marketer with expertise in content strategy and production across platforms like web and social media. Having started as an assistant director back in India, with Create I moved to UAE and evolved into a more multifaceted role of an Account Manager involving – Social media Management, Media Planning, content strategy and performance marketing. User experience has always been at the centre of my professional expertise. With an understanding of quality content and passion for data driven campaigns, I have built a diverse portfolio of clients over the years ranging from – Hospitality, Real estate, Automotive, and Government sectors.
Guiding principles
At the core of my work are two guiding principles: prioritizing user experience and building strong client relationships. I recognize that prioritizing these principles has been critical to my success, and I remain committed to maintaining these principles as I continue to grow in my career.
Side hustle
My side hustle revolves around exploring the rapidly-evolving world of cryptocurrency. As an investor, I’m constantly researching and learning about the latest developments in this space.
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