Campaign’s Digital to Watch 2023 – Marwa Nizam, Senior Paid Social Associate, Merkle MENA

Campaign’s Digital to Watch 2023 – Marwa Nizam, Senior Paid Social Associate, Merkle MENA

Age: 28

Nominated by Beth Williams, Head of Performance Media:
Marwa is a Paid Social and Performance Media star in our team at Merkle MENA! After being with us for only 2.5 years she has managed to lead Performance strategies across some of our top clients, always taking an innovative and proactive approach to her work. Marwa very likely holds the record of most partner case studies published for her clients, which not only highlights the great work she does but also helps our branding as an agency. A very bright future lies ahead for Marwa and we can’t wait to see what she achieves!

Career highlights

I’m a passionate performance media associate who’s always eager to learn more and to make the best out of my career. For the past 2.5 years, I have been leading clients of different industries, including fashion & apparel, food & beverages, and oil & gas. I was able to work closely and build strong relationships with partners (including Meta, Snapchat, TikTok, etc.) to stay up to date and activate the latest solutions for clients to drive healthy KPIs. I succeeded also in publishing different case studies on different social channels.

Guiding principles

‘The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.’ – Steve Jobs.

Passion makes us crave constant improvement, and our love for our work will encourage us to move forward despite any challenges encountered.

Go back to main article: Campaign’s Digital Faces to Watch 2023