Campaign’s Digital to Watch 2023 – Harout Tchilinguirian, Paid Social Associate, Merkle MENA

Campaign’s Digital to Watch 2023 – Harout Tchilinguirian, Paid Social Associate, Merkle MENA

Age: 26

Nominated by Tabrez Firoz, Director of Performance Media:
Harout is a pillar of our team across our largest KSA based client. Working in a fast-paced environment comes naturally to him, which is needed when working with one of the largest retail groups in the region. Harout is always on the look out for areas of improvements, both in the way we collaborate as teams and also how we manage paid social campaigns for clients. His love of learning means that we always hear of industry news first via Harout’s research and connections.

Career highlights

Harout Tchilinguirian is a Lebanese-Armenian professional with a Bachelor’s degree in Business Administration focused on Advertising and Communication from Haigazian University. He gained recognition for securing third place among 82 competing universities in an international competition by Facebook and EdVenture Partners for his team’s campaign “Rise Lebanon,” which aimed to combat religious hatred and extremism online. Harout has worked as a Senior Social Media Specialist at a boutique creative agency in Lebanon, as well as a Paid Social Associate at Merkle MENA.

Guiding principles

1) Honesty and transparency in all communications, 2) Consistent pursuit of excellence in all tasks, 3) Collaborative and respectful approach to teamwork, 4) Creativity and innovation in problem-solving, and 5) Continuous learning and self-improvement to stay ahead of industry trends and provide valuable insights to clients.

Side hustle

Harout Tchilinguirian manages “Olympic Stores” for his parents, taking charge of online channels and sourcing new products, while building connections with suppliers from China, Italy and Armenia through frequent international travels.

Go back to main article: Campaign’s Digital Faces to Watch 2023