Campaign’s Digital to Watch 2023 – Alaa Yousif El Tayeb, Social Account Manager, Create Group

Campaign’s Digital to Watch 2023 – Alaa Yousif El Tayeb, Social Account Manager, Create Group

Age: 30

Nominated by Nariman Mostapha, Account Director:
I came to know Alaa as a truly valuable asset. She is devoted, dependable, and incredibly hard-working. Beyond that, she is very smart. Her knowledge of social media and expertise in digital marketing is a huge advantage to our entire team. she put this skillset to work in order to grow and learn more. Along with her undeniable talent, Alaa is always an absolute joy to work with. She is a true team player, and always manages to foster positive discussions and bring the best out of other employees.

Without a doubt, I confidently recommend Alaa for the nomination. As a dedicated and knowledgeable employee and an all-around great person.

Career highlights

As an accomplished advertising professional, I have excelled in account management and client servicing, successfully leading and managing the Formula 1 Etihad Airways Abu Dhabi Grand Prix creative campaign for 5 years. With a focus on building and fostering strong client relationships, I have worked with notable brands such as Yas Marina Circuit, Mubadala, Emaar, and more. Additionally, I have a proven track record of winning over 10 new business pitches, demonstrating my ability to effectively pitch and secure new clients.

Guiding principles

My personal guiding principles include promoting growth and success in all teams I work with, fostering an environment of open communication, and treating others with respect and kindness.

Side hustle

Recent global events have prompted me to explore my racial and cultural identity, which led me to embrace my natural curls through extensive research. Various friends and family members have found my expertise helpful in their natural hair journeys, earning me the expert title.

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