Campaign’s Digital Faces to Watch 2025 – Zeina Kamal, Senior Performance Executive, Mindshare MENA

Campaign’s Digital Faces to Watch 2025 – Zeina Kamal, Senior Performance Executive, Mindshare MENA

Age: 26

Nominated by Ibrahim Ghazal, Head of Performance & Programmatic – GroupM:
Zeina has consistently demonstrated exceptional performance within the team. Her analytical skills and deep understanding of performance metrics have greatly contributed to the optimization of our campaigns. Zeina’s ability to identify key insights from data and apply them strategically has led to significant improvements in campaign results. Additionally, her proactive approach to problem-solving, willingness to share her expertise with colleagues, and ability to collaborate effectively have made her an invaluable asset to the team. Her dedication and attention to detail continue to set a high standard for performance excellence.

Career highlights

My Journey in paid media began in late 2022, where I collaborated with top regional talents on notable accounts like Pizza Hut and Emirates Airways. My experience with airlines sparked a deep passion for paid media strategy driving me to focus on performance optimization through innovative solutions. At Mindshare, I refined my skills in meeting client needs, seamlessly blending strategic and technical approaches to exceed expectations. Working with major clients like Qatar Airways has further enriched my expertise, empowering me to deliver impactful results in a dynamic industry.

Guiding principles

Upholding a strong work ethic, I believe every problem has a solution. Effective collaboration hinges on clear understanding between team members as well as the client. I value transparency, leniency, and patience as the foster an environment where quality work thrives, and client expectations are overachieved.

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