Campaign’s Digital Faces to Watch 2025 – Zeba Bashir, Social Media Manager, Seven Media
Campaign’s Digital Faces to Watch 2025 – Zeba Bashir, Social Media Manager, Seven Media
Age: 29
Nominated by Gabrena Grewal, Associate Director:
Zeba has played a key role in shaping impactful digital campaigns across our government and corporate portfolio from her creative writing skills to her visual strategies. Her ability to bring creativity to even the most corporate narratives showcases her amazing storytelling skills. Beyond her creative edge, she is highly organized, dependable, and a true team player. Zeba leads with fresh ideas while always supporting her colleagues with guidance and a touch of humor. Her dedication and creativity, even in the most busiest of times, never fails and has been integral to building successful relationships and client success.
Career highlights
After 4 years of studying Civil Engineering, I landed my dream job… in Social Media. 7 years, 45+ clients and 20+ industries later, I’ve realized there’s nowhere I thrive more than in the absolute chaos of a digital agency. From developing bold campaign ideas to building social media strategies that break through the noise, my specialty lies in blending creativity with strategy. Having worked with notable brands like Emaar, Environment Agency – Abu Dhabi, Messe Frankfurt, DWTC, and Haribo, I’ve found my sweet spot in making ideas come to life — just with a lot less concrete and a lot more reels!
Guiding principles
Data and insights guide my ideas, but creativity drives them! I believe that while understanding trends and analytics shapes the foundation of a strategy, it’s the creative edge that truly connects with audiences and sets the campaign apart.
Side hustle
When I’m not scrolling through reels “for inspiration”, you’ll most likely catch me reading a good book for my book club, hopping on a plane with my husband to cross off our next bucket list destination, reviewing some of the UAE’s best restaurants or hosting game nights with my friends!
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