Campaign’s Digital Faces to Watch 2025 – Tashinga James Nyahunda, Chief Strategy Officer, Impacta Marketing
Campaign’s Digital Faces to Watch 2025 – Tashinga James Nyahunda, Chief Strategy Officer, Impacta Marketing
Age: 30
Nominated by Self, n/a:
Tashinga James Nyahunda is a rising force in marketing, blending creativity with strategic execution to shape brand success. His leadership at Impacta Marketing has propelled campaigns for major international brands, delivering real business impact. His recognition as Global Marketing Strategist of the Year (2024) reflects his ability to drive industry innovation. With a deep understanding of cultural marketing and digital transformation, he is set to contribute significantly to MENA’s evolving marketing landscape. His ability to craft compelling campaigns while mentoring the next generation makes him an ideal candidate for Campaign Middle East’s Faces to Watch 2025.
Career highlights
Tashinga James Nyahunda is an award-winning marketing strategist and Founder of Impacta Marketing. With a track record of executing high-impact campaigns, he has led marketing initiatives for global brands like Audiomack, Olay, MTV, and BET. In 2024, he won the Global Marketing Strategist of the Year award at the Forttuna Awards in Dubai. His expertise lies in brand strategy, influencer marketing, and creative campaign execution. Now expanding his agency into Dubai, he is focused on shaping the region’s digital marketing landscape, blending data-driven insights with cultural relevance to drive meaningful brand engagement.
Guiding principles
Creativity, adaptability, and impact. I believe marketing should not just sell but create lasting connections. My work is driven by cultural awareness, innovation, and storytelling that resonates. I prioritise ethical marketing, inclusivity, and long-term brand growth, ensuring every campaign leaves an impact beyond just impressions.
Side hustle
Outside of marketing, I’m an investor connector, constantly scouting the next big tech projects. Through my network and by attending numerous tech pitch events in Dubai, I identify promising startups early, bridging the gap between visionary founders and investors looking for high-potential opportunities in emerging industries.
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