Campaign’s Digital Faces to Watch 2025 – Shifaz Sarooj, Lead – Digital Media, Publicis Qatar

Campaign’s Digital Faces to Watch 2025 – Shifaz Sarooj, Lead – Digital Media, Publicis Qatar

Age: 29

Nominated by Yasmina Toak, Managing Director:
Shifaz is an excellent collaborator and an invaluable resource, incredibly diligent, with an excellent attention to detail and a strong sense of trustworthiness. Clients consistently rely on him for his ability to deliver on his promises, taking projects from briefing to completion. His eloquence and excellent communication skills make him a standout, and he has a deep understanding of media and digital marketing. Shifaz’s ability to adapt and execute strategies effectively makes him a true asset to any team or project. He consistently demonstrates professionalism and expertise, ensuring the best results for everyone involved.

Career highlights

I began my career as a self-taught freelance digital marketer, working with clients from small businesses to Silicon Valley startups and Fortune 500 companies worldwide, shaping my expertise in the digital landscape.

At Publicis Qatar, I’ve led major digital campaigns for brands like Toyota/Lexus, McDonald’s, Commercial Bank Qatar, Mango, Kempinski and more. I’m part of a team that has won multiple MMA Smarties awards and earned an Effies nomination in 2024.

Driven by a passion for learning and self-improvement, I’ve developed deep expertise across digital marketing, technology, and business, ensuring I stay ahead in an ever-changing industry.

Guiding principles

Transparency, empathy, integrity, and accountability guide my work with colleagues and clients. In a collaborative, results-driven role managing large campaign budgets, these principles have helped me build strong relationships and drive successful outcomes.

Side hustle

Alongside my full-time role, I run a marketing freelance side hustle, helping small businesses in the US, UK, Canada, and Australia via Upwork.com, where I’m a top 1% freelancer in my category. I also flip cars, aiming for one per month, and create random digital products to sell online!

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