Campaign’s Digital Faces to Watch 2025 – Serene Mounla, Senior Account Executive, SOCIALEYEZ
Campaign’s Digital Faces to Watch 2025 – Serene Mounla, Senior Account Executive, SOCIALEYEZ
Age: 25
Nominated by Hagar Mahmoud, Head of Social:
Serene is a standout Senior Account Executive at SOCIALEYEZ, known for her creativity, strategic mindset, and ability to craft compelling content. Her diverse background and expertise in visual communication allow her to shape narratives that deeply resonate with audiences.
She has been instrumental in executing high-profile projects for Emirates Post, du, and Abu Dhabi International Showjumping 2025, ensuring impactful storytelling across platforms. Her collaborative spirit, innovative thinking, and passion for digital storytelling make her an invaluable asset. By blending creativity with strategy, Serene continuously pushes boundaries, delivering engaging, high-impact digital experiences that elevate brand engagement and leave a lasting impression.
Career highlights
Serene is a digital storyteller and Account Executive at Socialeyez, blending creativity with strategy to craft engaging content. A Syrian raised in Saudi, educated in Turkey, and now thriving in Dubai, her multicultural background fuels her unique perspective. With a degree in Visual Communication, she transitioned into social media to help brands connect authentically in the digital age.
At SOCIALEYEZ, Serene has worked on Emirates Post’s content, supported du at GITEX 2024 and Career Fair 2024, and led the pre-event phase for Abu Dhabi International Showjumping 2025—shaping impactful content strategies that resonate, engage, and leave a lasting impact.
Guiding principles
Serene is driven by the power of storytelling and its ability to connect people with brands in meaningful ways. Crafting narratives that spark engagement and leave a lasting impression is at the heart of what she does. Whether through design or content, her goal is to merge creativity with strategy to create impactful digital experiences.
Side hustle
Beyond her role at SOCIALEYEZ, Serene channels her creativity into graphic design and cooking. Her time in Turkey introduced her to diverse cultures and cuisines, sparking a passion for experimenting with flavors and dishes. For her, cooking is both an art and an escape—a way to create and connect.
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